Being the Co-Founder of HomyHub and a lecturer for the Startup Lab at the IMBA department of IE Business School . I have been asked a question several times , “Enzo, why can’t a startup just have people with deep knowledge in just their sector. Why do we need an amalgam of people with different set of skills?”. So, let me try to answer it question in a broad manner.
We are in an era of booming entrepreneurs and startups. With a new idea popping each second and out of which one in a thousand turns in a successful business plan. The success of a startup lies in its idea and the amount of hard work put to make that particular idea a demanded solution . Investment, clients, sponsors, venture capitalists, etc. are considered to be the the drivers of a successful entrepreneur’s road map. Apart from all these, it’s the team or the minds and souls behind the company that leads it to success.
Maybe that particular idea is just one person’s creation or click of mind. But till that particular moment its mere “an idea”. To make it reach to the people in a way you want and they accept, its the team’s work that bulls eye’s the success point . Now in this particular article , we are going to focus about an important aspect that any team should take into account. It’s the importance of technicality or the essence of technical knowledge that a startup should have.
Wait!! this sounds irrelevant right? Why would a marketing company need someone with technical knowledge? Why would a consumer good manufacturing company need someone with coding skills? or for God’s sake , why would a restaurant need someone to know about analytics? All these sounds so bizarre and surmounted by delusion. But, the simple answer is ‘they all do’ and before you all shoot all the questions bursting in your mind, let me try to explain it my way .
In the present competitive world, reaching out to people may not be tough but reaching out to the right audience, is a heck of a task. So you need to plan, device, map, shoot your strategy in a way that it reaches to your target market. In simple terms ‘a precise marketing plan’. Now if someone having deep knowledge in the field of marketing , accompanies himself with some tools of marketing analytics or even knows about S.E.O. optimization etc. He/She can lure their path easily and beat their competition to shreds. In short, having knowledge about the technical aspect of any field,really adds on to the performance and lifetime of any company. Data analytics can help that restaurant know their customer better and plan a meal accordingly . A consumer good manufacturing company can shorten its operation time and cost by simple algorithmic enhancements .
We are not just talking about hiring people with technical knowledge . But also making everyone from all the department in the team aware about the recent technical trend. Lets see what Ankit Pareek – Head Of Communication at Homyhub has to say about it .
“I guess knowing few analytics and visualizing tools on the data we gather , its easier for me to strategies my communication plan . Also with Enzo’s ideology of forming a team with people having knowledge from all sector(marketing , technical , data analytics and entrepreneurship) have helped us in saving both time and money . Also everything is under one roof and that helps to communicate in a much efficient manner . Hence HomyHub is moving fast towards the path of success”
So, its not just about having the technical idea but about knowing something out of your radar that may help you achieve your goals . I hope the question has been answered and we all agree that “knowledge is not bounded by what you know but rather how much you want to know”.